A modern identity for the Open Door Mission has an updated look and feel; friendly, approachable color palette; and welcoming typeface. The new mark provides a fresh look for the Mission while maintaining the spiritual base upon which the Mission was built.
Derek Slayton, a Partner and Creative Direction for Trampoline said, “The Open Door Mission is a Christian ministry dedicated to reaching out and serving the needs of the poor and homeless population of Glens Falls, NY. When Kim Cook took over as President & CEO, she raised the public profile of the mission through fundraisers, marketing and networking. This called for an updated, modern look and feel for the mission to elevate brand awareness and establish a forward-thinking, faith-based presence in the community.”
Kim Cook, President, and CEO of Open Door Mission state, “We are thrilled with our new look! It represents us walking alongside our guests on their path. It is open and embracing which is how we want our guests to feel when they are in the mission. The cross shows that we are a Christian organization which is the impetus for what we do every day.”
Open Door Mission Statement: The Open Door exists to serve people at their point of need, cultivating personal growth and community sustainability. We model our faith in Jesus by providing practical solutions, to physical, spiritual, and relational brokenness.